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January 28, 2004- Rochester, NY As part of an ongoing effort to promote Rochester’s cultural attractions, Rochester Young Professionals (RYP) and the Arts & Cultural Council for Greater Rochester have formed an alliance to promote the arts to younger populations who may be less connected to the cultural community. Building on this alliance, RYP’s leadership invited support and participation from its members to help the Arts & Cultural Council extend its reach. “There has been a tremendous response to this initiative from the Arts & Cultural Council’s membership.” said Sarah Lentini, Arts & Cultural Council President and CEO “This combined effort will better enable RYP’s members and friends to connect to a broad range of Arts & Cultural Council member organizations and programming. By connecting young people to the cultural community, we build future audiences and supporters for Rochester’s cultural organizations and for our community.”

“We are delighted and honored to be building this great partnership in promoting and supporting the local arts,” says Brian Callahan, RYP networking and professional development leader. “Among our young professional peers, we are raising awareness of the strong artistic and performing talent in this community, while also inviting our members to take an active role in supporting it. So far, we’ve had a tremendous response from members eager to get involved in our cultural community--over 40 people have already volunteered. We see this as a turning point for the rebirth of cultural involvement in Rochester.”




This site is supported by funding from State of New York Grants secured by Senator James S. Alesi, Assemblyman Joseph D. Morelle, and Senator Joseph E. Robach; the New York State Council on the Arts; WROC Television; and Rochester Area Community Foundation.